![]() Eirmod referrentur usu te, quo no quidam percipitur. Impetus mandamus intellegebat eu sea, vel ad corrumpit rationibus. Lorem ipsum dolor sit amet, qui quando nonumy dissentiunt ei, has ei enim aeque laudem. No vim elitr option, usu quaestio temporibus in.Dicta noster vocent ad eam, usu sadipscing disputationi at, id utroque laoreet vivendum sea. ![]() ![]() ![]() That’s an 18 x return on their ad spend in the first year, with many clients now in their second year of membership. Approximately 25% (278) of the leads are converted to new clients. On average, Easy Exercising’s clients spend $1440/year. The clients have recently asked us to begin a structured combination of SEO and Google Ads to experiment with the “search intent” of Google’s platform, so watch this space. Instead, we run lead forms and Messenger campaigns (via Man圜hat) and have found we don’t need any engagement first now that the campaign has bedded down.We add long-term value to the Easy Exercising community with a Facebook group for each clinic their clients get together for social occasions and genuinely look out for each other. Because the client makes strong guarantees on their website, we don’t run any traffic there from Facebook (the Facebook policies don’t cope at all with people making bold claims). From Easy Exercising's first clinic launch at Sunnybank Hills in January 2018 we have helped them reach the opening of their fourth clinic at Morayfield in 2021, with interest from people throughout South-East Queensland and down the east coast to Victoria. The aim of all images and videos for this client is not to be polished, but to keep it real. "People like us do things like this." - Seth Godin To build on our initial photo shoot, we encouraged clients to make short videos explaining how they can now bend down to pick up their dog, or tie their shoelaces, or how getting out in the garden doesn’t leave them in pain the next day … because they go to Easy Exercising. We worked with the client to settle on the brand name “Easy Exercising” with the tagline “laughter and a cup of tea included.” The hook is a free trial session, to overcome the hurdle of people not knowing what this kind of equipment would be like.
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